Starcom UK, Initiative and incumbent agency Media-Vest Manchester have been shortlisted. Pitches will begin after the May Bank Holiday, with a decision expected by the end of the month.
A decision on Patak's ad review, being handled by the AAR, is expected at the same time. Saatchi & Saatchi, FCB London, BDH\TBWA and Vallance Carruthers Coleman Priest are shortlisted.
Patak's spent nearly £1m on advertising in 2004. The brief covers its range of sauces, meals and breads.
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