The ad is still in production and Morrisons declined to reveal the final role Flintoff plays in the ad but is said to feature heavily.
Prior to 2010, Morrisons has used may celebrity faces to promote its in-store offiering, often backed by Take That's optimistic 'Shine' single.
Previous stars of Morrisons ads:
Celebrity comedian Nick Hancock pushing a trolley along a beach (2007)
Celebrity sport pundit Alan Hansen in a white room (2007)
Gaby Logan eating sandwiches (2008)
Melanie Sykes walking barefoot through a field (2008)
Celebrity gardener Diarmuid Gavin tasting bread (2008)
Celebrity driver Richard Hammond pushing a trolley across a bridge (2008-9)
Celebrity actress Denise Van Outen sitting on a wall (2008)
Celebrity singer Lulu wrapped up warm for Christmas (2008)