The first task for Gilmour, whose most recent role was as marketing director at Heritable Bank, will be to conclude an ad agency pitch for the COI for the ID card activity. Abbott Mead Vickers BBDO, CHI & Partners and VCCP have pitched for the business.
Gilmour will also oversee product development across passport and ID card services.
The IPS will launch a major campaign later in the year intended to convince people that ID cards will boost security.
Last year it rolled out a drive with the Home Office to inform foreign businesses of the launch of ID cards.
The controversial scheme had been scheduled to be introduced in 2008, with widespread use to be instituted by 2010, but those plans have been pushed back by two years by the home secretary, Jacqui Smith.
People applying for passports are no longer required to opt in to the scheme, although their details will be added to a central database.
The first group to be targeted by the IPS will be university students. The fee for an ID card is expected to be about £30.
Gilmour was formerly head of marketing at Lloyds TSB. He joined Heritable in 2006, but was made redundant when its Icelandic owner, Landsbanki, was nationalised last October.
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