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PartyCasino and Partypoker are highlighting their sponsorship of Formula One team McLaren with a campaign by Snap LDN.

The betting brands' campaign, under the banner "Access", includes a TV spot and an online content series. The latter, called "See the unseen", features key names from F1 such as driver Daniel Ricciardo.

The TV film was directed by Jak Payne at Blink Productions and is supported by digital and social media activations. Media planning and buying was handled by the7stars in the UK and by Hubble in Canada.