Joining from Bright next week, Gowar will work on Partners Andrews Alridge's COI business, in particular the anti-smoking CRM initiative, the Together Programme, and the Wales Tourist Board account, which the agency won last year.
Gowar joined Bright in November 2003 and as group account director has worked on Norwich Union and T-Mobile.
Before this, he spent five years at Lowe as group account director, which included a year's stint at Lowe New York as account director on 3Com.
Partners Andrews Aldridge managing partner Phil Andrews said: "We are delighted that Jon is joining. He brings with him some great experience and has a good understanding of the importance of both strategy and creativity."
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