Paradiset DDB Stockholm has triumphed at this year's Cannes
International Advertising Festival, with its Diesel clothing campaign
winning the coveted Grand Prix in the press and poster category.
The campaign uses an African theme and features black models. The
account, however, is no longer with Paradiset - KesselsKramer won the
business after a pitch in February.
The work won by a narrow margin of 12 votes to nine against Arnold
Worldwide's Volkswagen Beetle campaign in a decision that took more than
three hours to reach. Bob Isherwood, the president of the jury and the
worldwide creative director of Saatchi & Saatchi, confirmed: "We were
totally locked on the jury. Diesel won by a smallish majority."
Ashok Kurien, the judge from India who had led the pro-Diesel camp,
said: "There was a boldness in the campaign that puts it ahead of the VW
Beetle." However, Hans Joachim Timm, the German judge, countered: "The
Beetle means something to the US public. It has a vision and it's
intriguing."
BMP DDB was the most awarded UK agency this year, winning a gold Lion
for its Golf Estate "lost dog" ad. Saatchi & Saatchi's "Dylan" and
"Marvin Gaye" spots for Sony scored the only other gold Lions awarded to
a UK agency this year.
BMP's Nicorette Gum spot won a silver Lion in the health and beauty
category, and the agency's Reuters spot, "best decisions", scored a
bronze. Abbott Mead Vickers BBDO won two silvers: one for Imperial
Cancer and the other for its Economist's "longheadline".
Mother's campaign for Harvey Nichols featuring Harvey and Hibby picked
up a bronze Lion and Fallon won a bronze for its "Skoda waiting
list".
Miles Calcraft Briginshaw Duffy and Leo Burnett also scored bronzes.
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