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O2 tells readers of The Times and The Daily Mail they will get "a shiny new phone every 12 months" with an O2 contract, and can claim cash when they recycle their old phone.

John Lewis offers the chance to trade-in an old TV in return for a Sony HD screen, with an ad in The Times and The Independent.

The department store also places a full page in The Times to remind readers of the store's price match, which can even be claimed when they have a sale on. The ad asks "why go anywhere else? and also appears in The Daily Telegraph, The Guardian, the Daily Mail, the Daily Express and The Independent.

M&S continues its campaign, suggesting more gifts and flowers for Mother's Day in The Times, The Daily Telegraph, the Daily Mail, the Daily Express and the Daily Mirror.

HMV advertises DVD box sets recommended for Mother's Day in The Guardian.

Sainsbury’s highlights flowers, chocolates and Champagne in The Guardian and The Daily Express.

TK Maxx advertises its 80% off clearance sale in The Daily Mail, The Daily Express, The Sun, The Daily Mirror and The Independent.

Lastminute.com takes out a half page in The Daily Telegraph with the strapline "it's not an adventure if you've got a map!, as part of a new ad campaign and .

Wickes advertises discounts in The Sun with a full page ad encouraging readers to refresh their home.

Lastly Sky advertises Martina Cole's 'The Runaway', which airs tonight. Ads for the TV drama are in the Daily Mirror and The Sun.