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ActionAid attacks SABMiller in an ad in The Independent, accusing the drinks manufacturer of dodging taxes, writing "SABMiller, owner of Grolsch, siphons millions into tax havens".

The SSAFA Forces Help charity takes out almost a full-page ad in The Daily Telegraph to appeal for money to help war veterans of all generations.

Macmillan Cancer Support advertises in The Guardian to raise awareness of its fundraising work.

The Portman Group, funded by several alcohol manufacturers, takes out a full-page ad to push the message that young-looking models should not be used to promote alcohol.

Amazon.co.uk advertises box-sets in the Daily Mail, as the online retailer hopes to attract gift orders.

Tesco advertises the Coronation Street anniversary album, exclusive to its stores, while Sainsbury’s advertises DVD offers.

The Sun offers a free Narnia Christmas pack worth £30 to its readers, while Toshiba joins forces with LoveFilm and Odeon to offer rewards for shoppers buying a laptop or TV.

Ikea advertises folding tables and extra chairs in a full-page ad in The Sun, hoping families will be stocking up to get more relatives around the table for Christmas dinner.

Tiffany & Co is on the cover of The Daily Telegraph advertising its signature key necklace design, and Hermes Paris takes out a full-page ad in The Independent to promote its Terre D’Hermes fragrance for men.

Travelodge, meanwhile, advertises deals on hotel rooms over the Christmas period.