Paper Round (25 October) - Which clients are advertising in the national press?

The supermarkets compete to offer shoppers reward points in the run up to the big family Christmas shop.

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Tesco continues to offer double Club Card points, advertising the offer with full-page ads across the papers. Sainsbury’s recently ran a triple-points weekend, but focuses more on its finance business in press ads offering shoppers loans.

Morrisons meanwhile advertises The Inbetweeners series three on DVD as well as newly released films at reduced prices.

Directory service Yell continues its press campaign crediting its online services as changing the way it does business, while also rolling out the campaign on billboards. The high-profile message, however, seems more than a little unsympathetic as many of its online staff wait to hear if they will be made redundant as part of company-wide cuts.

The Yesterday TV channel advertises its documentary about the Nazi prison Colditz which airs tonight, while Discovery channel promotes its programme ‘Frontline Battle Machines’, also on screens tonight.

Mobile network Three advertises its compatibility with smartphones, claiming it was voted the best network for smartphones by users through a YouGov survey.

Debenhams offers £5 off vouchers to readers of The Sun as it promotes seasonal offers.

Xerox sights work it completed for Marriott hotels as an example of extended services. The company automated the hotel chain’s invoice process and uses the case study as part of an ongoing press campaign.

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