Full page ads remind readers to buy tickets for tonight's £117m Euro Millions draw, while in The Daily Mail readers can claim free tickets for Saturday's National Lottery.
Barclays takes out a full page in The Daily Telegraph to advertise its "wealth management services". The ads target entrepreneurs and successful business owners.
Superdrug advertises perfumes for Mother's Day in the Daily Mirror.
M&S continues its spring campaign and advertises shoes in The Daily Mail, and its clothes range across the papers.
Next meanwhile advertises its half-price sale, starting tomorrow, with an ad in the Daily Mail and The Sun.
Tesco takes out ads in The Daily Mail, The Times, The Guardian, The Daily Telegraph and The Independent promoting its own brand "finest" Easter Eggs.
While Aldi advertises Easter chocolates for under £1 in The Daily Mail and The Sun.
The WWF wildlife charity takes out a full page in The Guardian to raise awareness of its Earth Hour. The charity hopes people will switch off electric lights for an hour on Saturday night to support action against climate change.
The Daily Express marks the death of actress Elizabeth Taylor with a free DVD giveaway of her life story, which it promotes on its cover.