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American Express features strongly in the upmarket press, with a number of creatively placed ads in The Daily Telegraph, The Guardian, The Times and The Independent.

The credit card company touts services and perks such as insurance on purchases, high cashback rates and preferred seating at a forthcoming Usher concert.

Channel 4 places full-page ads for its new show Seven Days in The Guardian, The Times, The Sun and the Daily Mirror.

Oxfam takes a creative approach to asking for donations through facing ads in The Guardian, The Times and The Independent. The ads, which are targeted at busy readers, ask consumers to support flood-defence and clean-water projects by donating via text-message.

Nestle promotes the fair-trade policy behind its Kit Kat bars, The Cocoa Plan, through full-page colour ads in The Daily Telegraph and The Daily Mail, as well as a prominent placement on the back of the news section of The Guardian.

Marks & Spencer continues to promote its World’s Biggest Coffee Morning in association with Macmillan Cancer Support in The Daily Telegraph, The Daily Express and The Sun.

Tesco promotes cheap deals on wine and spirits with several facing ads in The Daily Telegraph, The Sun, the Daily Mirror and the Daily Express.

However, the discount grocer faces fierce competition from Asda, which runs wine ads of its own in the Daily Express, The Sun and the Daily Mirror. Asda also promotes its deals on large-pack products in the Daily Express, The Sun and the Daily Mirror.

Sainsbury’s promotes one-pound deals in the Daily Express, The Sun and the Daily Mirror.

Finally, Boots Opticians promotes its deal for a free second pair of glasses in the Daily Telegraph, the Sun and the Daily Mirror.