Paper Round (20 October) - Which clients are advertising in the national press?

The newspapers are consumed by the government's budget cuts, but British Airways offers a ray of hope, promising: "Somewhere in the world the sun is shining".

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British Airways encourages readers of The Daily Telegraph to escape the winter blues with reduced-price flights.

Mini gives "another 99 reasons to drive a Mini" in a new ad campaign featuring its Clubman and Convertible models, while Vauxhall asks readers to "take a closer look" at its new Astra.

Asda extends its TV campaign across the press, highlighting products from its "chosen by you" range, as well as more familiar ads pushing discounts and savings.

Sainsbury’s continues its Halloween push with a double-page spread in The Sun and the Daily Mirror, while also advertising ingredients for a family roast dinner for under £5.

The AA advertises its extended services as it branches into home repairs alongside its better-known car breakdown service. The press ads follow a TV campaign, launched to promote the new service, which was announced earlier this month.

Rock-star-turned-charity-campaigner Bono and his wife Ali appear in a Louis Vuitton ad in the Financial Times, with the small print revealing that profits from a featured bag, as well as the fee for Bono and Ali, will go to the Conservation Cotton Initiative Uganda.

The Mirror plans to give away Lego toys starting in Saturday’s paper, according to a promo today, featuring 10 collectibles.

Channel Five owner and Express Newspapers chairman Richard Desmond smiles with the stars in a page 11 feature in the Daily Express, after celebrating Channel Five’s "exciting new future" at a party at the media company's Northern & Shell headquarters last night.

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