American Express joins forces with Channel 4 and Mark Ronson with a campaign that prompts readers to share their live music stories online with the best being turning into a short film.
The competition is appearing across the press which includes offers of pre-sale tickets and insurance for products bought with credit.
Patek Philippe takes out a full page in The Times to advertise its watches. In a departure from its previous father and son themed ads, the creative is a letter from Thierry Stern, president of the business, promising quality and a personal touch from the family-owned company.
Rolex takes out an ad a few pages later hailing its pilot's watch as a must have for frequent travellers.
Sainsbury’s meanwhile seems eager to shift its Pimm’s stock as autumn draws in, advising readers to "make your last summer BBQ a Pimm’s BBQ" with a reduced price on one litre bottles.
Homebase advertises offers on kettles, toasters and microwaves in The Daily Telegraph while B&Q advertises its own deals in a similar short-term sale.
IBM said "it's time to ask smarter questions" in its latest campaign targeted at businesses.