Paper Round (17 September) - Which clients are advertising in the national press?

Ryanair criticises the Pope for spending £15m on his trip to Britain, advising he "shudda flown Ryanair" in a full-page ad in The Guardian this morning.

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American Express joins forces with Channel 4 and Mark Ronson with a campaign that prompts readers to share their live music stories online with the best being turning into a short film.

The competition is appearing across the press which includes offers of pre-sale tickets and insurance for products bought with credit.

Patek Philippe takes out a full page in The Times to advertise its watches. In a departure from its previous father and son themed ads, the creative is a letter from Thierry Stern, president of the business, promising quality and a personal touch from the family-owned company.

Rolex takes out an ad a few pages later hailing its pilot's watch as a must have for frequent travellers.

Sainsbury’s meanwhile seems eager to shift its Pimm’s stock as autumn draws in, advising readers to "make your last summer BBQ a Pimm’s BBQ" with a reduced price on one litre bottles.

Homebase advertises offers on kettles, toasters and microwaves in The Daily Telegraph while B&Q advertises its own deals in a similar short-term sale.

IBM said "it's time to ask smarter questions" in its latest campaign targeted at businesses.

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