Paper Round (13 October) - Which clients are advertising in the national press?

The Times reintroduces its daily supplement as seasonal offers remain the staple of the supermarket press strategy.

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The Times brings back its Times 2 supplement after it was dropped earlier this year boasting it’s "bigger, brighter and still the best" on a cover promo panel. The pullout includes fashion and lifestyle content.

Morrisons jumps on the pre-Christmas band wagon alongside M&S advertising Christmas puddings with a BOGOF offer. Because everyone knows, you can’t have too many Christmas puddings in October.

Tesco supports Glade's TV campaign with press ads highlighting half-price winter scented candles.

Meanwhile Sainsbury’s targets parents looking to stock up for Halloween, offering a BOGOF offer on Mars chocolate funsize bags as well as a similar offer on vegetables for the health conscious consumer.

Debenhams starts its Blue Cross sale tomorrow, advertising in The Sun while M&S targets women preparing for the party season, picturing dresses in The Daily Telegraph.

Carphone Warehouse ties up with the X Factor highlighting a new mobile app available with the new Nokia handset.  

And National Express advertises "100,000 coach seats for £1 nationwide" as it encourages travellers to take to the roads.

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