Paper Round (12 November) - Which clients are advertising in the national press?

Money is splashed across the pages of the national press today, as debate rages over benefit reforms and the National Lottery promises ten UK millionaires overnight.

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The National Lottery continues its ads encouraging Brits to play its Euro millions draw, guaranteeing ten UK winners rather than the usual two.

B&Q promises January sale prices this weekend on home refurbishments, while Boots advertises a Mark Hill hairdryer at "better than half-price".

Audi takes out a double-page spread in the Daily Telegraph calling its new model "a big idea condensed".

Gucci advertises in The Times, sharing the story of the designer brand’s history and origins in Florence.

Cobra beer is recommended as an accompaniment to curry in an ad in The Times, while Tesco highlights its Indian meal deals in the Daily Mirror.

Sainsbury’s and Tesco both advertise offers on meat and fish, recommending family Sunday dinners, while Baxters promises "healthy soup that’s tasty" in ads for its Minestrone variety.

Diageo takes out consecutive ads in The Times to promote Gordon’s gin, Smirnoff vodka and Bells whisky. The drinks giant tells readers to "make the most of the evening".

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