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Everything Everywhere, the company formed by the merger of Orange and T-Mobile, advertises the merger across almost all the national papers, as part of a £4m press and poster campaign advertising the benefits of the combined service to consumers.

A pink ad from T-Mobile, with the strapline "Who said pink and orange don’t go together", runs alongside an ad from Orange explaining the joint offer.

ITV goes large on the promotion of its new series Whitechapel - a drama based on the lives of the notorious Kray twins - with a double-page spread across the majority of the national papers.

Lloyds declares its commitment to businesses, claiming it helped more than 1,900 firms "turn things around" last year, while Capital One promises unlimited cashback on credit.

Radox supports its latest TV campaign for its two-in-one men’s range, using press ads carrying the strapline "designed for men of the world". Paul Smith also focuses on its men’s range, running an ad in The Independent for its new male fragrance.

The papers continue to attempt to grab readers at the newsstand, with The Daily Mirror launching its latest holiday offer by promoting hotel rooms for £10 in partnership with Days Inn.

The Daily Mail includes a voucher for the film Carry On Matron, run jointly with WHSmith and Tesco, and the Daily Express offers discounts on books and stationery at WHSmith.