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The Express puts Desmond on the front cover, trumpeting his donation towards a war memorial set to be built in Green Park in London.
The front page directs readers to a donation form within the paper but makes sure it is Desmond’s generosity that makes the headlines.
Ancestry.co.uk has opened up its military records to families hoping to trace their ancestors. The service will be free all week according to ads.
Charity Combat Stress appeals for donations to help soldiers with mental health problems in The Times.
Waitrose encourages readers to bake their own Christmas cake using a Delia Smith recipe card available in stores.
Asda’s George clothing range pictures a "super soft dressing gown" modelled by a charity worker as the brand follows the trend to use real women in ads.
The National Lottery encourages readers of The Daily Mirror to enter tomorrow's Euro Millions draw, promising ten UK players will be winners.
E4 advertises the new series of its 'Misfits' drama, which airs tonight, with a full page in The Independent and The Sun.
Selfridges & Co takes out a full page in the Times advertising make-up gifts.
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