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Supermarkets prepare for the weekend shopping crowd with Morrison’s again occupying the cover of The Sun with its £5 off promotion, aimed at families. 

The Daily Express includes an ad from Tesco, pushing deals and a Clubcard offer; Asda, highlighting a wine promotion, and M&S promoting a 3 for £5 deal. Similar ads appear in the Daily Mail, as well as a full page ad from Aldi encouraging ‘match party’ deals.

Care home company Barchester chooses The Daily Telegraph for a cover ad while several brands book half page ads in the first quarter of the paper.

M&S repeats its 3 for £5 offer on page three, Volkswagen in on page five, Currys page six, Sainsbury’s is on page seven, Peugeot page eight and B&Q takes a full page nine.

The Daily Mirror concludes its weeklong as it builds up to its exclusive giveaway of his latest album tomorrow.

Cinemas will be hoping for a tonight with the release of the latest Twilight instalment 'Eclipse', pushed by prominent ads in several papers.

The Times attracts designer brands to its pages, with Chanel and Dolce & Gabbana taking strip ads on the first few pages.

Further reading can be found with The Independent’s ‘arts&book’ magazine while The Times competes with its own ‘arts&ents’ pullout and The Guardian prepares for the weekend, promoting it’s "nine-section" Saturday edition on its inside cover.