Panini in High School Musical sticker promotion

LONDON - Comic and magazine publisher, Panini, has launched a covermount promotion to drive sales of its High School Musical 2 sticker collection.

Panini in High School Musical sticker promotion
The sticker album with a pack of stickers will appear on two Panini titles, the monthly official High School Musical magazine and fortnightly girl’s lifestyle magazine Mizz.

Earlier this month Panini closed the Cartoon Network magazine for pre-teens that it licensed from Turner following falling sales.

Panini is thought to have an 8.4 per cent share of the children’s publishing sector, behind market leaders BBC Worldwide and Egmont.
Topics

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content