The 3D idents, which will run before and after films on the 3D channel, were created for Panasonic by Sky's in-house team. The sponsorship was booked through Aegis media agency Vizeum.
The campaign's TV ad, which launched in 2D last Friday, will be re-mastered by Panasonic's integrated marketing agency Billington Cartmell and is expected to be broadcast in 3D form next week.
Andrew Denham, marketing director of Panasonic, said: "Sky customers who have the premium package are able to receive the 3D channel at no extra charge so we thought it would be a good opportunity to drive sales."
Panasonic already sponsors high definition films on the Sky platform which Denham said had been "very successful". Denham said: "It was a logical move for us to extend the sponsorship to movies in 3D."
as its recommended 3D partner, which includes joint marketing as well as consumer awareness, education and demonstration activity.
A spokeswoman for LG declined to comment on the Panasonic deal.
Panasonic's 3D offering includes consumer camcorders for creating 3D content, 3D authoring and encoding facilities, 3D televisions, Blu-ray players and Blu-ray home cinema systems.
on 29 July. Three days ago (28 September) its competitor .
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