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Panasonic is launching a campaign to promote its range of Smart Viera televisions this autumn/winter.

The campaign builds on Panasonic’s Olympic Games partnership in its consumer communications, which will be ongoing in the run-up to London 2012.

The 30-second commercial sees a gymnastics beam routine performed on one of Panasonic’s TVs, with a voiceover by the British actor Tom Hardy (Inception, Tinker Tailor Soldier Spy, Bronson), who has been signed up as the "voice of Viera".

The campaign will feature on TV, online, in print and in-store.