Panasonic has booked a four-week campaign with Translucis, the
national bar and club network of plasma screens, comprising ads deemed
too saucy for TV.
The ads - for digital music player Ewear - will appear in 68 bars across
the UK, including London bars Strawberry Moons and Stream.
The execution depicts a woman listening to music on her Panasonic Ewear
player. She gets swept away by the sounds, strips to her underwear and
pole-dances.
Michelle Hobbs, planner/buyer at Universal McCann, booked the push
through Zoe Robinson, account director at Translucis.
Measuring up to 42 inches, the screens are linked to an electronic till
system, Epos, which is connected to Translucis's Business Management
System. The link allows advertisers to see corresponding sales data.
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