LONDON - Panasonic has created a bespoke train set as part of a roadshow to support the launch of its latest digital camera.
The campaign, created by Closer, launches on 1 November and will tour 14 shopping centres around the UK. The train has been added to demonstrate the Lumix G1 camera’s autofocus. To do this it will focus on the moving train with the image projected onto a large screen.
In addition other camera’s from Panasonic’s range will be shown on the stand. The push aims to capture Christmas shoppers and focuses on centres that house electrical specialists like Jessops and Dixons.
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