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Doing a poo. It's a big moment in all of our lives, but even more so for babies. That's the focus of a new film by Saatchi & Saatchi London for Pampers wipes.

After being briefed to launch the product without mentioning the unmentionable, the agency developed a film that, in super-slow-motion, shows ten babies going through the emotional journey of emptying their bowels to Strauss’ rousing Thus Spoke Zarathustra. The spot was created by Ben Mills and Matt Butterfield, and directed by Olly Blackburn through Great Guns.