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Paddy Power may presently be between advertising agencies since parting ways with Crispin Porter & Bogusky (the pitch briefing took place on Tuesday), but that hasn’t stopped the bookmaker hitting the headlines this week. Lucky Generals and M&C Saatchi PR have created a campaign that aims to raise £2.3 million through crowdfunding to support David Ginola’s bid to usurp Sepp Blatter as the president of Fifa. The former French international has received some flak for admitting that he is being paid by Paddy Power to run for the presidency and for being sketchy on the ins and outs of leading football’s governing body, but no Paddy Power campaign is without controversy.