Paddy Power has placed McDonalds as the 2/1 favourite to be the first fast food brand to appear in Eastenders, Coronation Street, Emmerdale or Hollyoaks. Burger King is a close second favourite at odds of 9/4 followed by Subway at 5/1 and Pizza Hut at 6/1.
There are also favourites within the alcohol and soft drinks category (full list below).
A spokesperson for Paddy Power said: ‘The fact that TV shows made abroad, especially in America, are allowed to be broadcast in the UK complete with far from subtle product placement makes a strong case for lifting the ban, particularly in these cash strapped times for broadcasters'.
The Government has launched a public consultation into whether to allow product placement on UK television, with final submissions due by 8 January.
Fast Food Chain
2/1 McDonalds
9/4 Burger King
5/1 Subway
6/1 Pizza Hut
8/1 KFC
16/1 Nandos
Alcohol
3/1 Carling
3/1 Guinness
4/1 Stella Artois
5/1 Heineken
8/1 Budweiser
10/1 Becks
12/1 Coors
Soft Drink
7/4 Coca Cola
3/1 Pepsi
8/1 Fanta
8/1 Volvic
10/1 Sprite
10/1 Dr Pepper
12/1 7Up
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