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Paddy Power's 'shockvertising' tactics, most recently seen in its controversial spray-painted polar bear that turned out to be fake, might overshadow its World Cup film.

But the brand’s usual cheeky humour is evident in this ad by Chime, which sorts out all the "nonsense" happening off the football pitch using video replay technology. It was written by Seb Housden, art directed by Ben McCarthy, and directed by Andy McLeod through Rattling Stick.