LONDON - Computer company Packard Bell has overhauled its brand identity as part of a multi-brand strategy.
The company has revamped its logo, changing it from ‘Packard Bell' to ‘PB'. It has also introduced a curved-edge font and changed its brand colours from purple to red.
In addition, Packard Bell has launched new product lines, including the Dot M and Dot S notebook computers, as well as the EasyNote Butterfly notebook.
Last year, Taiwanese PC company Acer bought a 75% stake in PB Holdings, the parent company of Packard Bell.
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