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There's a reason you're seeing more Pacifico beers in your life these days: the Constellation brand has spiked in growth by 19 percent over the past two years (or 9.2 million cases). Its success can be pinned to its partnership with Cramer-Krasselt, which came on board in 2015. Now, with a national media buy, Pacifico's new campaign "Live Life Anchor’s Up" will be supported through television, OOH, in-store, digital/social media, events and more. The goal is clear: be the next top beer brand in the US.