After a series of chemistry meetings, incumbent Starcom has been invited to defend the account against Omnicom’s Rocket and Aegis Group’s Vizeum and Carat, in a review being handled by FLE (Fairbrother Lenz Eley).
The first round of pitches will take place on 8 and 9 October, with a decision expected within the month.
The process is being led by Philip Price, head of brand marketing at P&O Cruises and forms part of a wider review of all Carnival suppliers, with the AAR conducting a creative review which includes incumbent Miles Calcraft Briginshaw Duffy.
According to Nielsen, the multibrand account, which includes cruises to more than 90 destinations, spent more than £10.4m on above the line advertising last year, and a further £1.1m on direct mail activity. Traditional adspend, coupled with digital activity, is expected to increase to £12m in 2009.
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