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P&O Ferries is repositioning itself with the "To the sea" brand platform, which sets out a vision for travel in a post-pandemic world.

The campaign promotes ferry travel through six social films, which feature people finding ingenious and sometimes unsuccessful ways of recreating the feeling of being out on the water. They stand in buckets, paint waves on walls and even sculpt the sea out of mashed potato. But P&O Ferries promises: "When the time comes, you know where to find us". 

The work was created by Josh Norbury, Hector Dudding,  Oliver Quinn and Marcella Tarable, and directed by Si & Ad through Academy.