LONDON - P&O Ferries is attempting to encourage people without deep pockets to take a holiday, running a campaign with the strapline 'you deserve a holiday'.
The three-week campaign launching today combines TV, radio, press, outdoor and online ads.
The campaign features British people who have been impacted by the downturn and shows how from £30, they could be sailing away to the Continent this year.
Direct mail will be sent to previous customers and prospects and will be complemented by a viral email campaign to encourage people to nominate others who they feel deserve a holiday.
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