The deal includes sponsorship of Mumsnet’s forum app, Mumsnet Talk, plus content marketing such as bespoke ads, shareable content, sponsored discussions, product tests and a new podcast series.
Two-thirds of Mumsnet’s users visit the site on mobile, with the forums clocking up 9.4 million unique monthly visitors.
Mumsnet founder and CEO Justine Roberts said: "Mumsnet’s forums are absolutely at the heart of our site, and it’s great to have Fairy Non-Bio sponsoring this app, which will be a fundamental part of the Mumsnet experience for many of our users."
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