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The event, held last week in London, was attended by P&G UK & Ireland vice-president and managing director Gianni Ciserani, who collected a special prize for most innovative company.

P&G performed most strongly in personal care, where last year's takeover of Gillette boosted its performance: Gillette Fusion razor won in Men's razors, Gillette Fusion Hydra After Shave Balm in Men's grooming, and Gillette Venus Vibrance in Women's hair removal.

Despite this success, Ciserani claimed some of P&G's strongest innovations will come to market this year. Speaking exclusively to Marketing, he said: 'We have shared this portfolio with the key retailers and got strong collaboration on how we can drive these ideas forward.'

In May last year, in a speech to the Institute of Directors, Ciserani condemned firms that put too much money into price promotions at the expense of innovation. 'It is not about promotions versus innovation; it is about whether we are doing enough on innovation,' he said.

DATA FILE - PRODUCT OF THE YEAR WINNERS
Air freshening Oust Portable Fan
Anti-aging Nivea Visage DNAge Cell Renewal Day Cream
Baby Pampers Sensitive Wipes with Moisture Seal
Bakery Kingsmill Headstart Omega 3
Battery Duracell PowerPix
Bodycare Dettol Antibacterial Liquid Handwash
Convenience food Shape Lasting Satisfaction
Dishwasher Fairy Active Bursts
Drinks Del Monte Juice Bar 100% Pure
'Not From Concentrate' Premium Juice
Drinks system Tassimo
Facial skincare Nivea Visage Sensitive Calming Day Cream
Feminine care Tampax Compak Fresh
Hair colouring Clairol Nice 'n' Easy ColourSeal Gloss
Hair conditioner Head & Shoulders conditioner
Hair styling Garnier Fructis Style Body & Volume Mousse
Hair treatment Pantene Pro-V Colour Expressions Intensive
Treatment
Healthcare Elastoplast Spray Plaster
Household care Dettol Spray & Mop Floor Cleaner
Household paper Andrex Quilts
Insect control Raid Protector - Fly, Wasp & Mosquito Killer
Laundry Vanish Oxi Action Crystal White
Make-up Blistex Lip Splash
Men's grooming Gillette Fusion Hydra After Shave Balm
Men's razors Gillette Fusion razor
Oral hygiene Advanced Tartar Control Listerine
Petfood Whiskas Oh so ...
Self-tanning Dove Summer Glow Body Lotion
Shampoo L'Oreal Elvive Nutri-Gloss Shampoo
Snacks Aero Bubbles
Suncare Ambre Solaire Clear Protect
Surface cleaning Mr Muscle Frozen Lime & Vinegar All-Purpose
Cleaner
Women's hair removal Gillette Venus Vibrance