The campaign will break on July 18, with TV spots running for three months and press ads breaking in September. The campaign was created by Grey Worldwide.
The 20-second TV ad features former 'Brush Strokes' star Karl Howman, the Flash spokesman. In the ad, he is shopping in a supermarket when he sees a saleswoman demonstrating a different cleaner.
He sees how long it is taking her and jumps in with Flash to show how much faster it is, only to be thrown out of the supermarket for his efforts.
The endline is: "New Flash works even harder -- so you don't have to."
The ad was written by Donna Williams, and Susan Mansfield was the art director. Media planning was by MediaCom with buying by Starcom Motive.
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