Oxfam "The end" by Y&R London

May 16, 2017

Oxfam's poster campaign uses vintage movie credits to tackle negative assumptions about solving poverty.

Running across print, out-of-home and social media, the ads aim to convince people that poverty is neither inevitable nor unbeatable and inspire people to join Oxfam’s cause. 

Credits

Client
Jack Lundie
director of communications, Oxfam
Agency
Y&R London
Chief creative officer
Jonathan Burley
Creative director
Mark Roalfe
Copywriter
Tim Brookes
Art directors
Tim Brookes
Lee Aldridge
Typography
Lee Aldridge
Retouching
Lee Aldridge
Digital producer
Nyree Riding
Print producer
Martin Caulfield
Business director
Claudia Newman
Account director
Ben Milligan
Photographer
Sam Tarling
Oxfam
Digital post production house
GPS
MPC

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