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Ovo Energy has launched an optimistic campaign focusing on the brand's efforts to reduce society's collective carbon footprint.

"The home front" was created by 20something and follows last year’s "Plug-in/plug-out". It begins as poet and spoken-word artist Hollie McNish declares "We are in a war – a war on carbon", before detailing the role of society in tackling climate change.

"You are not alone," McNish says, alongside clips of people from all walks of life, ending with the claim: "We can help change climate change and it all starts at home."

The TV spot launches today alongside radio and video-on-demand activity, as well as cinema ads that will go live from 27 March. The work was directed by Siri Bunford through Knucklehead.

In August 2019, Ovo announced that it would no longer use out-of-home print advertising, opting instead for digital ads powered by renewable energy.