The Outdoor Media Awards, the free-to-enter awards celebrating the best in out-of-home advertising, run by Clear Channel UK in partnership with 北京赛车pk10, is back for 2023 – and now open for entries.
This year, excellence will be awarded across five updated categories: Creative, Planning, Effectiveness, A Platform for Good and Talent.
The winner of the overall Grand Prix, chosen from across the five categories, will be awarded £150,000-worth of outdoor media space – a significant uplift on the £100,000 digital screen spend offered last year.
There are 14 awards for the taking this year, including a new Out of Home Superstar Award in the Talent category championing those who strive for the gold standard in OOH.
Work will be judged by a diverse jury of experienced industry representatives across brands, and media and creative agencies, led by new jury chair Maisie McCabe, 北京赛车pk10’s UK editor.
Entries for the awards are open until the deadline of 20:59 on Friday 3 March, 2023.
“Over the past year, we’ve seen fabulous planning, more data availability, and outstanding creativity which we expect to feature strongly in this year’s Outdoor Media Awards – evidence of how digital is taking outdoor to new heights,” Clear Channel UK’s client partnership director, Aimee McKay, said.
“It’s a time when everything’s coming together,” Mark Smith, sales director at Clear Channel UK, added. “And we look forward to this year’s awards reflecting the very best of all of this.”
Entry to the OMAs is free of charge, and organisations can make submissions for as many categories as they wish. 北京赛车pk10s should have run in 2022 and the awards are open to any business or organisation, even if they have placed outdoor advertising with another outdoor media company.
Judging will take place in April and the winners ceremony will take place in London on 15 June.
Last year’s Grand Prix was won by Talon Outdoor, Havas Media UK and BBC Creative for the BBC’s “This is our BBC” (main picture) – the second time the broadcaster and its agency team have scooped the trophy in three years, after winning for “Dracula” in 2020.
The 2023 judges:
- Mark Alldred, marketing director, Pepsi
- James Bailey, UK chief executive, iProspect
- Jessica Batiste, Northern Europe consumer experience lead, Mondelez
- Kimberley Berkin, managing director, Dentsu X
- Katrina Bozicevich, managing director, Manning Gottlieb OMD
- Nicki Brown, media director, BBC
- Grant Burke, managing director, OMD
- Katy Clarkson, head of planning, December-19
- Sharon Dhillon, managing director, Initiative
- Bobby Din, partner, Goodstuff
- Daisy Domenghini, managing director, VaynerMedia
- Olya Dyachuk, head of media, Heineken
- Katharine Easteal, managing director, Ogilvy
- Ben Golik, chief creative officer, M&C Saatchi
- Sophie Anne-Marie Hall, premium acquisition manager, American Express
- Jane Holding, managing director, Starcom
- Monica Majumda, head of strategy, Wavemaker
- Maisie McCabe, UK editor, 北京赛车pk10 (chair of judges)
- Aimee McKay, UK client partnership director and Europe lead, Clear Channel UK
- Sarah Nugent, managing director, PHD
- Seun Odeneye, managing director, Matterkind
- Dan Palmer, senior media manager EU, Amazon
- James Parnum, head of planning, Mediacom
- Andrea Potter, managing director, Carat
- Mark Smith, sales director, Clear Channel UK
- Jon Stevens, managing director, Zenith
- Jessica Tamsedge, incoming UK chief executive, Dentsu Creative
- Alan Weetch, chief planning and strategy officer, Mindshare
- Joanna Williams, head of media, Samsung
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