Many brands have evolved over their lifetime to something which is totally unrecognisable compared to their humble beginnings. We take a look at our favourite transformations and success stories in brand history.
As quoted in the 1960s epic film Lawrence of Arabia, "Big things often have small beginnings", and the same can be said in business life. Did you know that Amazon originally went by the name Cadabra, but opted for the name change so as to be at the top of alphapbetical sorted lists? Read about this and many more examples below.
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