Oriental Express, the RVP-owned Chinese ready meals brand, has
teamed up with the National Lottery in a sales promotion that will see
special Lottery tickets placed in selected packs of stir-fry frozen
meals. The tickets will be valid for a year and offer prizes of up to
£20,000. A £250,000 marketing campaign will feature the
brand's icon Mr Mental Oriental in a million doordrops, full-page ads in
women's magazines and in-store material.
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