LONDON - Biscuit brand Oreo is launching a sampling and promotional drive as part of a 拢4.3m campaign to tie the brand in to family movies.
The brand will be running the campaign, which was negotiated by Pearl & Dean, in Vue cinemas until the end of November.
Sampling activity will be run in cinema foyers while Oreo ads will run prior to the screening of upcoming family films including Monster versus Aliens and Ice Age 3.
The cinema ad will be based on Oreo’s ‘Boy & Dog' TV campaign. The ad features a dog watching a young boy describing how to eat the biscuits.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to 北京赛车pk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to 北京赛车pk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)