The campaign plays on Sheffield's past and present, including the respective red-and-white and blue-and-white colours of local football teams Sheffield United and Sheffield Wednesday.
Another execution refers to the home of snooker, The Crucible, while a third execution references 'The Full Monty' movie which was shot in
Company: Mondelez
Brand: Oreo
Client: Toby Bevans, senior brand manager
Agency: Draftfcb
Creative Director: Steve Bennett-Day
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