Orange supports Animal tariffs with ad campaign

Telecoms and IT

Alex Brownsell

May 13, 2008

How long?

1 minute

Orange supports Animal tariffs with ad campaign

LONDON - Orange is launching its first ad campaign to support the Pay As You Go Animal packages. The eight-week campaign will promote the Dolphin, Racoon, Canary and newly-launched Camel tariffs.

The Animal packages have proved successful for Orange in the Pay Monthly market after launching in 2006. The mobile operator hopes that by giving customers greater choice it can add market-share in the PAYG sector.

The latest package, Camel, targets consumers looking to make international calls with their mobile. It offers cheaper rates for when calling countries in which Orange has a local presence, such as France, Spain, Poland and Romania.

The £6m ad campaign, created by Fallon, rolls out on 19 May on TV, print, outdoor and online. The ads, which continue the theme of animal-shaped orange balloons, were filmed in Buenos Aires.

Topics