Orange this week launches its first work through Lowe Lintas, which won the account from WCRS last year. The pounds 10m TV, cinema, outdoor and online campaign supports Orange Internet, the company's multi-media offering that provides a range of services direct to mobile phones. The TV ad uses images of hands to show the personalisation of the technology, conveying the simplicity of its service and focusing on its benefits, rather than the technology. The ads run with the strapline, 'Orange puts the world in the palm of your hand'. The creative idea was first conceived during Lowe Lintas' pitch for the account. Media planning and buying is by Media Planning Group.
Orange launches campaign through Lowe Lintas
Orange this week launches its first work through Lowe Lintas, which won the account from WCRS last year. The pounds 10m TV, cinema, outdoor and online campaign supports Orange Internet, the company's multi-media offering that provides a range of services direct to mobile phones. The TV ad uses images of hands to show the personalisation of the technology, conveying the simplicity of its service and focusing on its benefits, rather than the technology. The ads run with the strapline, 'Orange puts the world in the palm of your hand'. The creative idea was first conceived during Lowe Lintas' pitch for the account. Media planning and buying is by Media Planning Group.
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