Hirth has taken the newly created role of business and marketing communications manager and reports to Cynthia Gordon, marketing director, business solutions.
Hirth is responsible for communicating and promoting a range of services Orange offers to the business market including mobile e-mail, as well as integration with laptops and PDAs. Gordon joined Orange from alternative telecoms carrier Thus (Marketing, January 17).
Hirth spent two-and-a-half years at BT Cellnet where she spearheaded its sponsorship of Channel 4's second Big Brother series.She left at the end of last year without a job to go to (Marketing, November 22, 2001).
Prior to her time at BT Cellent she spent three years at One 2 One as head of marketing communications. She joined One 2 One from Ogilvy & Mather, where she was a board account director working for clients including BT, Southern Electric and AT&T.
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