OPINION: Will Gannett be the Granada of the UK’s regional newspapers?

Now that the consolidation of ITV has been sorted out, apart from the ultimate destination of HTV, the battleground shifts to regional newspapers.

Now that the consolidation of ITV has been sorted out, apart from

the ultimate destination of HTV, the battleground shifts to regional

newspapers.



Gradually regional newspapers are following the trail already blazed by

the rest of the media industry, although there will probably always be

room for the small, independent and sometimes family-owned operator.



Eyes in the industry are turning to Yorkshire as three groups line up to

have a crack at Regional Independent Media, publisher of the Yorkshire

Post. The deal is particularly significant because it is the last

free-standing large group available for sale before the expanding groups

start to devour each other - if legislation and the competition

authorities allow it.



If US company Gannett wins the bidding, it will, through its UK

subsidiary Newsquest, become the largest regional publisher in the UK

All the signs are that this is exactly what will happen.



Even though the Guardian Media Group is sitting on a surprisingly large

pile of pounds 200m in cash from disposals, mainly of its TV interests,

the likely purchase price of more than pounds 700m should prove too

rich. Such a large move would have to be approved by the naturally

cautious Scott Trust, which ultimately controls GMG.



The other contender, Johnston Press, does not lack the ambition, but

Freddie Johnston and chief executive Tim Bowdler have little appetite

for overpaying. They lost out to Gannett in the last round of the

regional press tour - at Newscom - for precisely that reason.



With the US newspaper industry having one of its best years ever, thanks

to all the dotcom ads, Gannett shows no sign of running out of

money.



In the past two months, it has spent dollars 3.6bn (pounds 2.4bn) on

acquisitions in the US.



Its passion for buying regional newspapers, particularly in the UK, is

interesting for several reasons. If Gannett buys RIM, it will have

managed to become the largest publisher in the UK industry in a campaign

lasting less than 18 months. It will have three large media groups to

thank for making it all possible - Reed Elsevier, Pearson and United

News & Media.



Before Gannett came along, Newsquest had been created from purchases of

the regional newspaper interests of Reed and Pearson. Two years ago,

United very generously decided to sell what is now RIM for about pounds

380m.



It is not easy to calculate just how much their decisions to get out of

regional newspapers has cost Reed, Pearson and United because there have

been further acquisitions along the way. But it is clear that their

disdain, fashionable at the time, for mature industries such as regional

newspapers, has destroyed hundreds of millions of pounds of potential

value.



It has made Gannett executives happy people and if it buys RIM, it will

make chief executive Chris Oakley very happy too - sitting on the odd

pounds 30m or so. Oakley, who has no taste for Rolls-Royces or large

yachts, will probably use at least some of the money to buy a nice

little newspaper group somewhere.



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