The departure of marketing director Chris Stanley will hit the
Newspaper Society hard. With respect to an organisation packed with
capable and industrious executives, no-one has done more than Stanley to
improve perceptions of the regional press in the past two or three
years. A fact that has not gone unnoticed.
His last project will be to work with Millward Brown on a pounds 250,000
piece of research to establish a direct link between product and service
sales and advertising in the regional press. After all the improvements
made to regional press sales in the past few years - better artwork
delivery, simplified sales points, disciplined readership research -
this research has the potential to be the cherry on the cake.
And they must be confident of the outcome too. After all, once you've
announced you're spending pounds 250,000 on research, you can't bury the
results.
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