Opinion: Focus on... Stella Artois Tennis Championships

The tournament was launched in 1979 and is traditionally seen as a warm-up to the Wimbledon Championships.

- Fifty top tennis players will contest the title.

- John McEnroe and Boris Becker have both won the title four times; Lleyton Hewitt and Andy Roddick have each won three times.

- The prize money totalled £454,483 in 2005.

- Other commercial partners include Mercedes-Benz, Ellesse, Chelsea FC, Tropicana and Carte D'Or.

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