OPINION: Ferrero’s ad moves from bad to worse

Ferrero, the Italian chocolate maker which is to lousy advertising what Michelangelo was to the Sistine Chapel, has replaced the ’ambassador’s reception’ with another stinker for Ferrero Rocher. The question is: does Ferrero know we know the commercial is spectacularly awful and is telling us it knows we know? Or does it believe this is outstanding advertising?

Ferrero, the Italian chocolate maker which is to lousy advertising

what Michelangelo was to the Sistine Chapel, has replaced the

’ambassador’s reception’ with another stinker for Ferrero Rocher. The

question is: does Ferrero know we know the commercial is spectacularly

awful and is telling us it knows we know? Or does it believe this is

outstanding advertising?



All very perplexing.



Market Reports

Get unprecedented new-business intelligence with access to 北京赛车pk10’s new Market Reports.

Find out more

Enjoying 北京赛车pk10’s content?

 Get unlimited access to 北京赛车pk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content