OnePlus marks launch of handset with global pop-ups

London event is taking place at John Lewis' flagship store on Oxford Street.

OnePlus: London event takes place at John Lewis store
OnePlus: London event takes place at John Lewis store

OnePlus, the Chinese smartphone maker, is celebrating the launch of its latest model, the OnePlus 7 Pro, with a series of pop-ups taking place this week across Europe, North America, India and China. 

The London event is being staged at the rooftop garden of John Lewis & Partners' flagship store on Oxford Street. Fans can get an exclusive look and feel of the 7 Pro, with the option to buy the device at the event, and enjoy a range of snacks and drinks.

They will also have the chance to meet and greet tech YouTuber Mrwhosetheboss and win a number of prizes and accessories. 

The 7 Pro will be officially launched at three presentations on 14 May in London, the US and India. OnePlus has also announced a partnership with National Geographic, including a magazine supplement featuring photos taken using the handset. 

The London pop-up takes place on 17 May, with others scheduled for 14-18 May. 

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now